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Ýr Þrastardóttir

An Icelandic Academy of the Arts graduate with a BA in fashion design.

Currently founder and creator of the fashion label, Another Creation and part time costume designer and stylist. Selected out of her graduating class to participate on behalf of Iceland in Designers Nest during Copenhagen Fashion Week in 2011 which launched her first steps into manufacturing of her own collection sold in KIOSK, an Icelandic designer store.

Yr has been selected four times to participate at the Reykjavik Fashion Festival in 2011, 2012, 2015 and 2017. She has also participated in numerous group exhibitions, worked in film, theater and with the Icelandic Dance Company.

In 2013 she founded an innovative start-up company, Another Creation, with two women colleagues. The company was selected out of 200 applicants to participate in StartupReykjavik, a mentor-driven seed stage investment program.

Following the StartUp, Another Creation was chosen to participate in the Creative Business Cup in autumn 2013 and got special awards for outstanding combination of creative power and commercial know how.